Writers are producing books by the truckload as a result of the paradigm shift in the literary industry called self publishing. This has resulted in a brand new dynamic called “Authorpreneurship.” To properly understand the word Authorpreneurship, which is presently not in Webster, we must look at the two words that lend value to our definition: “author” and “entrepreneur.” Lying on my desk is this huge red book titled, Webster’s New World College Dictionary. I could have visited Google, but I am an old library junkie and the rustling of crisp pages makes me smile.
Webster’s definitions are as follows:
Author: “a person who makes or originates something; creator; originator. They are a writer of a book, article, blog, etc. An author is a person whose profession is writing books.” Entrepreneur: “a person who organizes and manages a business undertaking, assuming the risk for the sake of the profit.”
Authorpreneurship: the business of authoring and publishing your work. You plan your process, create content, and distribute your book, eBook, or articles. For example Self-published authors practice Authorpreneurship when they organize and manage content creation, publishing, marketing, sales and distribution of their end product. If you are an author desiring to profit off of your message then you are practicing the art of Authorpreneurship, the business of writing.
When you sit down, with pen in hand, if you are writing for profit, you must begin with the end product in mind. “If I write it, they will come” is not the best philosophy for a writer in a troubled economy. Daydreaming about having your book featured on TV is also not going to get you financially where you want to be. So if you are writing for money or needing money to write, you must have a plan of action that will get you there.
Often writers turn the business side of their trade over to the “experts.”Experts cost money. It has been my unfortunate experience that if you don’t do your research about what’s available in the industry to assist you in delivering a marketable product at an economical cost; you most likely will end up paying more than you bargained for that service. On the other hand, the “do it yourself route” can cripple your chances of success if you are not well versed in your craft. Choosing either route can get you to your objective, but you first must master the art of Authorpreneurship.
Some quick tips to take before starting your literary project:
Do a financial assessment and determine how much you want to spend on your project.
Evaluate your literary assets and liabilities. What are your writing strengths and weaknesses?
Do a market analysis. Is there a niche for your book? Who is your competition?
Develop a dream sheet. Ask yourself if money were no object what you would do with this project.
Establish an advisory team. You are an expert, but not in everything.
Develop a strategic plan utilizing your team’s expertise.
Now you are ready to move forward to write the next “great” novel. Happy Writing,