Sunday, June 27, 2010
Footprints Blog Tour
Thanks Michelle! When I first had the idea for Footprints, I gave it a lot of thought and prayer, and made sure I counted the cost. I knew that if I started this magazine, it would most likely be a lifelong commitment. I was blessed to find half a dozen friends who “caught the vision” and encouraged me to make this dream a reality, and some of them have been working on the magazine with me, ever since!
However to actually get to this milestone and be able to look back upon 50 issues, and all that we have achieved along the way, and the people whose lives have been touched – it’s great!
Who is your target market for ‘Footprints’ magazine?
Australian Christian women who are looking for a positive alternative – a magazine that builds their faith, instead of glorifying the occult, celebrities, promiscuity, and all the other stuff that most magazines have. The majority of our readers seem to be between 30 and 75 years of age, but they come from all different walks of life. (And I’m told the menfolk don’t mind reading Footprints too, which is a bonus! Many is the time I’ve heard a subscriber lament that she hasn’t had a chance to read the latest Footprints because her husband has disappeared into the “reading room” with it!)
What is it that drives you to publish a magazine each quarter?
Marketing could be a fulltime job on its own! The internet is instrumental to our marketing efforts – it’s cheap, and accessible 24/7. We have a website, a blog, a Facebook fan page, an email chat group, and a free monthly ezine. These help us not just introduce people to Footprints, but also keeps putting us in front of them on a regular basis which I’ve read is the secret to any marketing strategy.
We have tried many things over the years – a couple of the other Footprints members (as well as myself) will sometimes speak at women’s groups or church functions; we have had brochures, and stalls at Christian events such as Easterfest. Marketing has always been a challenge because we have always operated on a shoestring budget. However the most effective method of marketing is FREE – and that’s word of mouth! It is immensely satisfying to hear from a new subscriber that they just had to sign up after hearing their friend rave about Footprints …
Where do you get your inspiration from to keep the magazine new and fresh? What’s your favourite magazine outside of ‘Footprints’?
I find ideas are everywhere! I get inspired by sermons at church, from my own personal Bible reading, from conversations with friends, and issues that I may be facing in my own life, as well as from other magazines. “Readers Digest” is probably my favourite magazine besides Footprints, it’s a good read.
What are your hopes for the future?
How long have you got?! Just kidding. I do have big dreams though, mainly because I believe so strongly in what God is doing through the pages of Footprints. I’d love to see us connect with the widest audience possible, so that they may be blessed!
Thank-you Janet for allowing me to interview you and a huge thank you to the Footprints team. You are all really doing a fabulous job.
To celebrate this fantastic milestone I want to give away a little piece of Footprints.
•Friday 25/6 – we jump over the border for an interview with Julie south of Sydney at http://worksformehomemaking.wordpress.com/
•Saturday 26/6 – Back up to sunny Queensland , where our host today is Kay from the Gold Coast, at http://heartsoulexchange.blogspot.com/
•Sunday 27/6 – That's me! Here on my blog!
•Monday 28/6 – Moving on almost to Melbourne , with Kathie from Victoria at http://proverbs31-woman.com/
•Tuesday 29/6 – Back up to the southside of Brisbane for a chat with Lil from http://motheringmisadventures.blogspot.com/
•Wednesday 30/6 – Head on over to Brisbane’s northern outskirts for Corallie’s feature on Footprints at http://buchanan-beeline.blogspot.com/
•Thursday 1/7 – Joni from the Blue Mountains in NSW plays host to the Footprints blog tour today at http://every1matters.wordpress.com/
•Friday 2/7 – Go west dear reader, as we chat with Narelle from Perth at http://www.momentsformum.com/ (Narelle is also our WA state rep).
•Saturday 3/7 - Back to the Brissie girls, with the popular http://www.squigglemum.com/ for an interview with Cath.
•Sunday 4/7 – Still in Brisbane , with Paula at http://paulassharingspot.blogspot.com/
•Monday 5/7 – Heading west – but not quite so far this time! Stopping in with Kelly in Toowoomba at http://beafunmum.com/
•Tuesday 6/7 – And finally, an interview practically in our own backyard with Tabitha in the Redlands at http://tabithabird.blogspot.com/